David Spencer

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Memories are formed as part of the association learning system of making connections between things and events in the environment, and repetitive associations between them generate new dendritic and synaptic connections between neurons, which are then strengthened through additional repetition or weakened through disuse. Use it or lose it.
The Believing Brain: From Ghosts and Gods to Politics and Conspiracies---How We Construct Beliefs and Reinforce Them as Truths
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