In spite of our advances, people still believe in the existence of links between disease and cure based on such information, and there is no scientific evidence that can convince them more potently than a sincere and emotional testimonial. Such testimonial does not always come from the regular guy; statements by Nobel Prize winners (in the wrong discipline) could easily suffice. Linus Pauling, a Nobel Prize winner in chemistry, was said to believe in vitamin C’s medicinal properties, himself ingesting massive daily doses. With his bully pulpit, he contributed to the common belief in vitamin
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