Greg Sikora

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For consider the opposite: differences without a distinction. They can be brutally misleading. People use the same term, measuring, for measuring a table using a ruler, and for measuring risk—when the second is a forecast, or something of the sort. And the word measuring conveys an illusion of knowledge that can be severely distorting: we will see that we are psychologically very vulnerable to terms used and how things are framed. So if we used measuring for the table, and forecasting for risk, we would have fewer turkeys blowing up from Black Swans.
The Black Swan: The Impact of the Highly Improbable
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