Large numbers of people already wanted access to the World Wide Web. They knew what it was, they could afford it, but they could not get access to it because the time it took to load images was too long. When progressive image loading was introduced, it allowed people to get onto the World Wide Web and tell their friends about it. Thus, company X won market Y. Similarly, there is already a large number of potential customers who want access to our product right now. They know they want it, they can afford it, but they cannot access it because the rendering is too slow. When we debut our
