Zachary Boyd

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Congratulations! The job you used to do at this company is no longer available. However, you have been transferred to a new job in the company. Actually, it’s not the same company anymore, even though it has the same name and many of the same people. And although the job has the same title, too, and you used to be good at your old job, you’re already failing at the new one. This transfer is effective as of six months ago, so this is to alert you that you’ve already been failing at it for quite some time.
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
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