Let’s say we have 40,000 hits this month—a new record. What do we need to do to get more hits? Well, that depends. Where are the new hits coming from? Is it from 40,000 new customers or from one guy with an extremely active web browser? Are the hits the result of a new marketing campaign or PR push? What is a hit, anyway? Does each page in the browser count as one hit, or do all the embedded images and multimedia content count as well?
