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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, by Eric Ries

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The idea of the Build-Measure-Learn feedback loop owes a lot to ideas from maneuver warfare, especially John Boyd’s OODA (Observe-Orient-Decide-Act) Loop.
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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
by Eric Ries
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