Michael pointed out that a few years ago there was a minor furor over the ethics of Dairy Queen, who sent their franchisees hamburger patties that were pseudo-randomly shaped, with little bumpies around the patty’s edges, so that burger’s consumer would feel more as though they were having a “handmade” burger. “In this same spirit, one wonders if the Gap randomly assigns nonstandardized clothing items to its various outlets so as to simulate the illusion of regional variety.”
