“Let’s use my friend Paul who is in network marketing, for example. If his goal is to get ten people per week to come to a meeting, and typically about five percent of the people he approaches are willing to attend, then his goal would be to get one hundred and ninety people to say ‘no thanks.’” “Yes. His goal would be to get rejected by one hundred and ninety people. You might call it the get rejected and get rich plan.”

