“Skill is highly overrated!” Cheryl laughed. “Don’t get me wrong, Edward. When I first started in sales, I attended lots of training programs to polish my skills. The problem was that I didn’t spend enough time applying them! While I was busy getting smarter, many people with far less talent and ability zoomed right by me. Eventually it became clear that a motivated person who was willing to get in front of enough people and simply tell their story would almost always outsell the ‘sales pro’ with the slick closes and fancy techniques. Let me give you an example.
