“None whatsoever,” he responded firmly. “If I focused on how well I was doing in terms of results-oriented goals, I’d probably slow down just like you did. But, instead, I’ve focused on the behavior-oriented goal of constantly increasing my rate of failure. I have complete and total faith that if I set my failure goals high enough, and do my best in each and every sales situation, then the successes will come. And they always do.”
