the ideology is a shape-shifter, forever changing its name and switching identities. Friedman called himself a “liberal,” but his U.S. followers, who associated liberals with high taxes and hippies, tended to identify as “conservatives,” “classical economists,” “free marketers,” and, later, as believers in “Reaganomics” or “laissez-faire.” In most of the world, their orthodoxy is known as “neoliberalism,” but it is often called “free trade” or simply “globalization.”