“No two countries that both have a Mc-Donald’s have ever fought a war against each other,” boldly declared the New York Times columnist Thomas Friedman in December 1996 .30 Not only was he proven wrong two years later, but thanks to the model of for-profit warfare, the U.S. Army goes to war with Burger King and Pizza Hut in tow, contracting them to run franchises for the soldiers on military bases from Iraq to the “mini city” at Guantánamo Bay.
