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Kindle Notes & Highlights
As Carl Jung put it, “In each of us there is another whom we do not know.” As Pink Floyd put it, “There’s someone in my head, but it’s not me.”
mere exposure effect,
The illusion-of-truth effect highlights the potential danger for people who are repeatedly exposed to the same religious edicts or political slogans.
Nothing is inherently tasty or repulsive—it depends on your needs. Deliciousness is simply an index of usefulness.
reality is far more subjective than is commonly supposed.11 Instead of reality being passively recorded by the brain, it is actively constructed by it.
“dual-process”
In the alternative interpretation, suggested by the neuroscientists Joshua Greene and Jonathan Cohen, the difference in the two scenarios pivots on the emotional component of actually touching someone—that is, interacting with him at a close distance.
hemispherectomy,
