Understanding Power: The Indispensable Chomsky

by Noam Chomsky

So the answer is, we’ve got to create alternatives, and the alternatives have got to integrate these lots and lots of different interests and concerns into a movement—or maybe not one necessarily, which somebody could then cut the head off of, but a series of interconnected ones: lots of associations of people with similar concerns, who’ve got in mind the other people next door who have related concerns, and who can get together with them to work for changes. Maybe then we can ultimately construct serious alternative media—I mean, not “serious” in the sense that the concerns of existing alternative media aren’t serious, but serious in scale, at the point where they can consistently present people with a different picture of the world, a picture different than the one you get from an indoctrination system based on private control over resources. And as to how you can do that, well, I don’t think there’s any big secret about it—if there’s any big secret about getting social change, I’ve never heard of it.