My guess was that Science magazine behaved coolly toward Bob because they believed him to be yet another maverick psychopath researcher running rampant in a Canadian mental institution in the late 1960s. Those places were the Wild West of psychopath study back then, with lots of big ideas and practically no regulation. It was inevitable that civil rights groups would eventually force a reining in of the experiments. And sure enough, disastrously for Bob, electric shocks were outlawed in the early 1970s.
