6. Ubiquity is key. As a capitalist and as a web publisher, pageviews are certainly a desired commodity. But when playing for political or cultural keeps, impact matters most. And, when ABCNBCCBSCNNMSNBC and the dailies are working against you and ignoring you, ubiquity is a key weapon. That means developing relationships with like-minded allies or even enemies and news junkies and allowing them to share in the good fortune of a good scoop.
