7. Engage in the social arena. My first instinct about Facebook was my first instinct about Twitter was my first instinct about MySpace. I was right about MySpace—it sucks. I was definitely wrong about Facebook and Twitter. Using my “ubiquity” rule, the citizen journalist isn’t always reporting in the ledes, headlines, and paragraphs form. Sometimes a tweet or a re-tweet can grant an idea more legs. Sometimes a status update can lead to the mother lode.

