1. Don’t be afraid to go into enemy territory. This is perhaps the most important rule you’ll read in this book, and the one most likely to be ignored by the Republican Party and the Old Guard in the conservative movement. They would say I shouldn’t have appeared on Maher, because it was an audience stacked against me. But that’s the same mentality that led the right to abandon Hollywood, academia, and the media—and the effects have been disastrous. The right figures that talk radio, Fox News, and some independent Internet sites will allow us to distribute our ideas to the masses.
