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Onward: How Starbucks Fought for Its Life without Losing Its Soul, by Howard Schultz

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head of marketing for the four stores of a small coffee company named Starbucks. That was in 1982.

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Onward: How Starbucks Fought for Its Life without Losing Its Soul

Onward: How Starbucks Fought for Its Life without Losing Its Soul

by Howard Schultz

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