“There’s always a threat. Look at Tucker Carlson every single night: ‘They’re out to get you.’ And it works,” Thomas said. “One time, I actually asked one of our fundraisers, ‘Why don’t you ever send out a positive letter about what you’re doing with people’s donations?’ And he looked at me with this cynical look. He said, ‘You can’t raise money on a positive. If the goal is bringing in money, you have to scare them.’”
