say you’re in a book club. You’ve been meeting for years and years. Sometimes you can no longer remember which ideas were yours and which were someone else’s. You come to see that all your conversations over the years have been woven together into one long conversation. It’s almost as if the club has its own distinct voice, one greater than the individual voice of each member. Two sorts of knowledge have been generated here. The first kind, of course, is a deeper understanding of the books. The second kind of knowledge is more subtle and important. It’s knowledge about the club. It’s each
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