Steve Jobs

by Walter Isaacson

him recuperate by feeding him vegetarian meals. “There was a copy there of Autobiography of a Yogi in English that a previous traveler had left, and I read it several times because there was not a lot to do, and I walked around from village to village and recovered from my dysentery.” Among those who were part of the community there was Larry Brilliant, an epidemiologist who was working to eradicate smallpox and who later ran Google’s philanthropic arm and the Skoll Foundation. He became Jobs’s lifelong friend. At one point Jobs was told of a young Hindu holy man who was holding a gathering of his followers at the Himalayan estate of a wealthy businessman. “It was a chance to meet a spiritual being and hang out with his followers, but i...

crowd, pointed at him, and began laughing maniacally. “He came running over and grabbed me and made a tooting sound and said, ‘You are just like a baby,’ ” recalled Jobs. “I was not relishing this attention.” Taking Jobs by the hand, he led him out of the worshipful crowd and walked him up to a hill, where there was a well and a small pond. “We sit down and he pulls out this straight razor. I’m thinking he’s a nutcase and begin to worry. Then he pulls out a bar of soap—I had long hair at the time—and he lathered up my hair and shaved my head. He told me that he was saving my health.” Daniel Kottke arrived in India at the beginning of the summer, and Jobs went back to New Delhi to meet him. They wandered, mainly by bus, rather aimlessly. By this point Jobs was no longer trying to find a guru who could impart wisdom, but instead was seeking enlightenment through ascetic experience, deprivation, and simplicity. He was not able to achieve inner calm. Kottke remembers him getting into a furious shouting match with a Hindu woman in a village marketplace who, Jobs alleged, had been watering down the milk she was selling them. Yet Jobs could also be generous. When they got to the town o...

parents walked past me about five times and finally my mother came up and said ‘Steve?’ and I said ‘Hi!’ ” They took him back home, where he continued trying to find himself. It was a pursuit with many paths toward enlightenment. In the mornings and evenings he would meditate and study Zen, and in between he would drop in to audit physics or engineering courses at Stanford. The Search Jobs’s interest in Eastern spirituality, Hinduism, Zen Buddhism, and the search for enlightenment was not merely the passing phase of a nineteen-year-old. Throughout his life he would seek to follow many of the basic precepts...

the mind. Years later, sitting in his Palo Alto garden, he reflected on the lasting influence of his trip to India: Coming back to America was, for me, much more of a cultural shock than going to India. The people in the Indian countryside don’t use their intellect like we do, they use their intuition instead, and their intuition is far more developed than in the rest of the world. Intuition is a very powerful thing, more powerful than intellect, in my opinion. That’s had a big impact on my work. Western rational thought is not an innate human characteristic; it is learned and is the great achievement of Western civilization. In the villages of India, they never learned it. They learned something else, which is in some ways just as valuable but in other ways is not. That...

sit and observe, you will see how restless your mind is. If you try to calm it, it only makes it worse, but over time it does calm, and when it does, there’s room to hear more subtle things—that’s when your intuition starts to blossom and you start to see things more clearly and be in the present more. Your mind just slows down, and you see a tremendous expanse in the moment. You see so much more than you could see before. It’s a discipline; you have to practice it. Zen has been a deep influence in my life ever since. At one point I was thinking about going to Japan and trying to get into the Eihei-ji monastery, but my spiritual advisor urged me to stay here. He said there is nothing over there that isn’t here, and he was correct. I learned the truth of the Zen saying that if you are willing to tra...

Zen Center, used to come to Los Altos every Wednesday evening to lecture and meditate with a small group of followers. After a while he asked his assistant, Kobun Chino Otogawa, to open a full-time center there. Jobs became a faithful follower, along with his occasional girlfriend, Chrisann Brennan, and Daniel Kottke and Elizabeth Holmes. He also began to go by himself on retreats to the Tassajara Zen Center, a monastery near Carmel where Kobun also taught. Kottke found Kobun amusing. “His English was atrocious,” he recalled. “He would speak in a kind of haiku, with poetic, suggestive phrases. We would sit and listen to him, and half the time we had no idea what he was going on about. I took the whole thing as a kind of lighthearted interlude.” Holme...

evening we were meditating with Kobun when it was raining, and he taught us how to use ambient sounds to bring us back to focus on our meditation.” As for Jobs, his devotion was intense. “He became really serious and self-important and just generally unbearable,” according to Kottke. He began meeting with Kobun almost daily, and every few months they went on retreats together to meditate. “I ended up spending as much time as I could with him,” Jobs recalled. “He had a wife who was a nurse at Stanford and two kids. She worked the night shift, so I would go over and hang out with him in the evenings. She would get home about midnight and shoo me away.” They sometimes discussed whether Jobs should devote himse...

out to be lasting and deep; seventeen years later Kobun would perform Jobs’s wedding ceremony. Jobs’s compulsive search for self-awareness also led him to undergo primal scream therapy, which had recently been developed and popularized by a Los Angeles psychotherapist named Arthur Janov. It was based on the Freudian theory that psychological problems are caused by the repressed pains of childhood; Janov argued that they could be resolved by re-suffering these primal moments while fully expressing the pain—sometimes in screams. To Jobs, this seemed preferable to talk therapy because it involved intuitive feeling and emotional action rather than just rational analyzing. “This was not something to think about,” he later said. “This was something ...

Eugene that was managed by Jobs’s Reed College guru Robert Friedland, whose All One Farm commune was nearby. In late 1974, Jobs signed up for a twelve-week course of therapy there costing $1,000. “Steve and I were both into personal growth, so I wanted to go with him,” Kottke recounted, “but I couldn’t afford it.” Jobs confided to close friends that he was driven by the pain he was feeling about being put up for adoption and not knowing about his birth parents. “Steve had a very profound desire to know his physical parents so he could better know himself,” Friedland later said. He had learned from Paul and Clara Jobs that his birth parents had both been graduate students at a university and that his father might be Syri...

“He was struggling with the fact that he had been adopted,” according to Elizabeth Holmes. “He felt that it was an issue that he needed to get hold of emotionally.” Jobs admitted as much to her. “This is something that is bothering me, and I need to focus on it,” he said. He was even more open with Greg Calhoun. “He was doing a lot of soul-searching about being adopted, and he talked about it with me a lot,” Calhoun recalled. “The primal scream and the mucusless diets, he was trying to cleanse himself and get deeper into his frustration about his birth. He told me he was deeply angry about the fact that he had been given up.” John Lennon had undergone the same primal scream therapy in 1970, and in December of that year he released the song “Mother” wi...

“Mama don’t go, Daddy come home.” Jobs used to play the song often. Jobs later said that Janov’s teachings did not prove very useful. “He offered a ready-made, buttoned-down answer which turned out to be far too oversimplistic. It became obvious that it was not going to yield any great insight.” But Holmes contended that it made him more confident: “After he did it, he was in a different place. He had a very abrasive personality, but there was a peace about him for a while. His confidence improved and his feelings of inadequacy were reduced.” Jobs came to believe that he could impart that feeling of confidence to others and thus push them to do things they hadn’t thought possible. Holmes had broken up with Kottke and joined a religious ...

was driving up to Friedland’s apple farm and she was to come. Even more brazenly, he said she would have to drive part of the way, even though she didn’t know how to use the stick shift. “Once we got on the open road, he made me get behind the wheel, and he shifted the car until we got up to 55 miles per hour,” she recalled. “Then he puts on a tape of Dylan’s Blood on the Tracks, lays his head in my lap, and goes to sleep. He had the attitude that he could do anything, and therefore so can you. He put his life in my hands. So that made me do something I didn’t think I could do.” It was the brighter side of what would become known as his reality...

One day in early 1975 Al Alcorn was sitting in his office at Atari when Ron Wayne burst in. “Hey, Stevie is back!” he shouted. “Wow, bring him on in,” Alcorn replied. Jobs shuffled in barefoot, wearing a saffron robe and carrying a copy of Be Here Now, which he handed to Alcorn and insisted he read. “Can I have my job back?” he asked. “He looked like a Hare Krishna guy, but it was great to see him,” Alcorn recalled. “So I said, sure!” Once again, for the sake of harmony, Jobs worked mostly at night. Wozniak, who was living in an apartment nearby and working at HP, would come by after dinner to hang out and play the video games. He had become addicted to Pong at a Sunnyvale bowling alley, and he was able to build a versi...

version of Pong; instead of competing against an opponent, the player would volley the ball into a wall that lost a brick whenever it was hit. He called Jobs into his office, sketched it out on his little blackboard, and asked him to design it. There would be a bonus, Bushnell told him, for every chip fewer than fifty that he used. Bushnell knew that Jobs was not a great engineer, but he assumed, correctly, that he would recruit Wozniak, who was always hanging around. “I looked at it as a two-for-one thing,” Bushnell recalled. “Woz was a better engineer.” Wozniak was thrilled when Jobs asked him to help and proposed splitting the fee. “This was the most wonderful offer in my life, to actually design a game that people would use,” he recalled. J...

Farm to help prepare for the apple harvest. He also didn’t mention that there was a bonus tied to keeping down the number of chips. “A game like this might take most engineers a few months,” Wozniak recalled. “I thought that there was no way I could do it, but Steve made me sure that I could.” So he stayed up four nights in a row and did it. During the day at HP, Wozniak would sketch out his design on paper. Then, after a fast-food meal, he would go right to Atari and stay all night. As Wozniak churned out the design, Jobs sat on a bench to his left implementing it by wire-wrapping the chips onto a breadboard. “While Steve was breadboarding, I spent time playing my favorite game ever, which was the auto racing game Gran Trak 10,” Wozniak sa...

fee and not the bonus Bushnell paid for saving five chips. It would be another ten years before Wozniak discovered (by being shown the tale in a book on the history of Atari titled Zap) that Jobs had been paid this bonus. “I think that Steve needed the money, and he just didn’t tell me the truth,” Wozniak later said. When he talks about it now, there are long pauses, and he admits that it causes him pain. “I wish he had just been honest. If he had told me he needed the money, he should have known I would have just given it to him. He was a friend. You help your friends.” To Wozniak, it showed a fundamental difference in their characters. “Ethics always mattered to me, and I still don’t understand why he would’ve gotten paid one thing and told me he’d gotten paid another,” he said. “But, you know, people are different.” When Jobs learned this story was published, he called Wozniak to deny it. “He told me that he didn’t remember doing it, and that if he did something like that he would remember it, so he probably didn’t do it,” Wozniak recalled. When I asked Jobs directly, he became unusually quiet and hesitant. “I don’t know where that allegation comes from,” he said. “I gave him...

Whatever the truth, Wozniak later insisted that it was not worth rehashing. Jobs is a complex person, he said, and being manipulative is just the darker facet of the traits that make him successful. Wozniak would never have been that way, but as he points out, he also could never have built Apple. “I would rather let it pass,” he said when I pressed the point. “It’s not something I want to judge Steve by.” • • • The Atari experience helped shape Jobs’s approach to business and design. He appreciated the user-friendliness of Atari’s insert-quarter-avoid-Klingons games. “That simplicity rubbed off on him and made him a very focused product person,” said Ron Wayne. Jobs also absorbed some of Bushnell’s take-no-prisoners attitude. “Nolan wouldn’t take no for an answer,” according to Alcorn, “and this was Steve’s first impression of how things got done. Nolan was never abusive, like Steve sometimes is. But he had the same driven attitude. It made me cringe, but dammit, it got things done. In that way Nolan was a mentor for Jobs.” Bushnell agreed. “There is something indefinable in an entrepr...

CHAPTER FIVE THE APPLE I Turn On, Boot Up, Jack In . . . Daniel Kottke and Jobs with the Apple I at the Atlantic City computer fair, 1976 Machines of Loving Grace In S...

the late 1960s, various cultural currents flowed together. There was the technology revolution that began with the growth of military contractors and soon included electronics firms, microchip makers, video game designers, and computer companies. There was a hacker subculture—filled with wireheads, phreakers, cyberpunks, hobbyists, and just plain geeks—that included engineers who didn’t conform to the HP mold and their kids who weren’t attuned to the wavelengths of the subdivisions. There were quasi-academic groups doing studies on the effects of LSD; participants included Doug Engelbart of the Augmentation Research Center in Palo Alto, who later helped develop the computer mouse and graphical user interfaces, and Ken Kesey, who celebrated the drug with music-and-light shows featur...

Berkeley. Overlaid on it all were various self-fulfillment movements pursuing paths to personal enlightenment: Zen and Hinduism, meditation and yoga, primal scream and sensory deprivation, Esalen and est. This fusion of flower power and processor power, enlightenment and technology, was embodied by Steve Jobs as he meditated in the mornings, audited physics classes at Stanford, worked nights at Atari, and dreamed of starting his own business. “There was just something going on here,” he said, looking back at the time and place. “The best music came from here—the Grateful Dead, Jefferson Airplane, Joan Baez, Janis Joplin—and so did the integrated circuit, and things like the Whole Earth Catalog.” Initiall...

The Myth of the Machine, the historian Lewis Mumford warned that computers were sucking away our freedom and destroying “life-enhancing values.” An injunction on punch cards of the period—“Do not fold, spindle or mutilate”—became an ironic phrase of the antiwar Left. But by the early 1970s a shift was under way. “Computing went from being dismissed as a tool of bureaucratic control to being embraced as a symbol of individual expression and liberation,” John Markoff wrote in his study of the counterculture’s convergence with the computer industry, What the Dormouse Said. It was an ethos lyrically expressed in Richard Brautigan’s 1967 poem, “All Watched Over by Machines of Loving Grace,” and the cyberdelic fusion was certified when Timothy...

of Jobs, often discussed with him why those immersed in the rock-drugs-rebel counterculture of the Bay Area ended up helping to create the personal computer industry. “The people who invented the twenty-first century were pot-smoking, sandal-wearing hippies from the West Coast like Steve, because they saw differently,” he said. “The hierarchical systems of the East Coast, England, Germany, and Japan do not encourage this different thinking. The sixties produced an anarchic mind-set that is great for imagining a world not yet in existence.” One person who encouraged the denizens of the counterculture to make common cause with the hackers was Stewart Brand. A puckish visionary who generated fun and ideas over many decades, Brand was a ...

Tom Wolfe’s The Electric Kool-Aid Acid Test, and worked with Doug Engelbart to create a seminal sound-and-light presentation of new technologies called the Mother of All Demos. “Most of our generation scorned computers as the embodiment of centralized control,” Brand later noted. “But a tiny contingent—later called hackers—embraced computers and set about transforming them into tools of liberation. That turned out to be the true royal road to the future.” Brand ran the Whole Earth Truck Store, which began as a roving truck that sold useful tools and educational materials, and in 1968 he decided to extend its reach with the Whole Earth Catalog. On its first cover was the famous picture of Earth taken from space; its subtitle was “Access to Tools.” The underlying philosophy was that technology could be our friend. Brand wrote on the first page of the first edition, “A realm of intimate, personal power is developing—power of the individual to conduct his own education, find his own inspiration, shape his own environment, and share his adventure with whoever is interested. Tools that aid this process are sought and promoted by the Whole Earth Catalog.” Buckminster Fuller followed wi...

Allen read the magazine and started working on a version of BASIC, an easy-to-use programming language, for the Altair. It also caught the attention of Jobs and Wozniak. And when an Altair kit arrived at the People’s Computer Company, it became the centerpiece for the first meeting of the club that French and Moore had decided to launch. The Homebrew Computer Club The group became known as the Homebrew Computer Club, and it encapsulated the Whole Earth fusion between the counterculture and technology. It would become to the personal computer era something akin to what the Turk’s Head coffeehouse was to the age of Dr. Johnson, a place where ideas were exchanged and disseminated. Moore wrote the fl...

come to a gathering of people with like-minded interests.” Allen Baum spotted the flyer on the HP bulletin board and called Wozniak, who agreed to go with him. “That night turned out to be one of the most important nights of my life,” Wozniak recalled. About thirty other people showed up, spilling out of French’s open garage door, and they took turns describing their interests. Wozniak, who later admitted to being extremely nervous, said he liked “video games, pay movies for hotels, scientific calculator design, and TV terminal design,” according to the minutes prepared by Moore. There was a demonstration of the new Altair, but more important to Wozniak was seeing the specification sheet for a microprocessor. As...

connect to a distant minicomputer. Using a microprocessor, he could put some of the capacity of the minicomputer inside the terminal itself, so it could become a small stand-alone computer on a desktop. It was an enduring idea: keyboard, screen, and computer all in one integrated personal package. “This whole vision of a personal computer just popped into my head,” he said. “That night, I started to sketch out on paper what would later become known as the Apple I.” At first he planned to use the same microprocessor that was in the Altair, an Intel 8080. But each of those “cost almost more than my monthly rent,” so he looked for an alternative. He found one in the Motorola 6800, which a friend at HP was able to get for $40 apiece. Then he discover...

the industry standard, which would haunt Apple when its computers were incompatible with it. After work each day, Wozniak would go home for a TV dinner and then return to HP to moonlight on his computer. He spread out the parts in his cubicle, figured out their placement, and soldered them onto his motherboard. Then he began writing the software that would get the microprocessor to display images on the screen. Because he could not afford to pay for computer time, he wrote the code by hand. After a couple of months he was ready to test it. “I typed a few keys on the keyboard and I was shocked! The letters were displayed on the screen.” It was Sunday, June 29, 1975, a milestone for the personal computer. “It was the first time in hist...

questions: Could the computer ever be networked? Was it possible to add a disk for memory storage? He also began to help Woz get components. Particularly important were the dynamic random-access memory chips. Jobs made a few calls and was able to score some from Intel for free. “Steve is just that sort of person,” said Wozniak. “I mean, he knew how to talk to a sales representative. I could never have done that. I’m too shy.” Jobs began to accompany Wozniak to Homebrew meetings, carrying the TV monitor and helping to set things up. The meetings now attracted more than one hundred enthusiasts and had been moved to the auditorium of the Stanford Linear Accelerator Center. Presiding with a p...

participant in the Free Speech Movement, and an antiwar activist. He had written for the alternative newspaper Berkeley Barb and then gone back to being a computer engineer. Woz was usually too shy to talk in the meetings, but people would gather around his machine afterward, and he would proudly show off his progress. Moore had tried to instill in the Homebrew an ethos of swapping and sharing rather than commerce. “The theme of the club,” Woz said, “was ‘Give to help others.’ ” It was an expression of the hacker ethic that information should be free and all authority mistrusted. “I designed the Apple I because I wanted to give it away for free to other people,” said Wozniak. This was not an outlook that Bill Gates embr...

him. So he wrote what would become a famous letter to the club: “As the majority of hobbyists must be aware, most of you steal your software. Is this fair? . . . One thing you do is prevent good software from being written. Who can afford to do professional work for nothing? . . . I would appreciate letters from anyone who wants to pay up.” Steve Jobs, similarly, did not embrace the notion that Wozniak’s creations, be it a Blue Box or a computer, wanted to be free. So he convinced Wozniak to stop giving away copies of his schematics. Most people didn’t have time to build it themselves anyway, Jobs argued. “Why don’t we build and sell printed circuit boards to them?” It was an example of their symbiosis. “Every time I’d design something great, Steve would find a way...

in the air and sell a few.’ ” Jobs worked out a plan to pay a guy he knew at Atari to draw the circuit boards and then print up fifty or so. That would cost about $1,000, plus the fee to the designer. They could sell them for $40 apiece and perhaps clear a profit of $700. Wozniak was dubious that they could sell them all. “I didn’t see how we would make our money back,” he recalled. He was already in trouble with his landlord for bouncing checks and now had to pay each month in cash. Jobs knew how to appeal to Wozniak. He didn’t argue that they were sure to make money, but instead that they would have a fun adventure. “Even if we lose our money, we’ll have a company,” said Jobs as they were driving in his Volkswagen bus. “For ...

friends starting a company. Wow. I knew right then that I’d do it. How could I not?” In order to raise the money they needed, Wozniak sold his HP 65 calculator for $500, though the buyer ended up stiffing him for half of that. For his part, Jobs sold his Volkswagen bus for $1,500. But the person who bought it came to find him two weeks later and said the engine had broken down, and Jobs agreed to pay for half of the repairs. Despite these little setbacks, they now had, with their own small savings thrown in, about $1,300 in working capital, the design for a product, and a plan. They would start their own computer company. Apple Is Born Now that they had decided to start a business, they needed a name. Jobs had gone for another visit to the All One Farm, where he had been pruning the Gravenstein apple trees, and Wozniak picked him up at the airport. On the ride down to Los Altos, they bandied around options. They considered some typical tech words, such as Matrix, and some neologisms, such as Executek, and some straightforward boring names, like Personal Computers Inc. The deadline for deciding was the next day, when Jobs wanted to start filing the papers. Finally Jobs proposed A...

about the huge amount of work that still needed to be done.

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Hertzfeld said. “There’s no way.” Tribble said that Jobs would not accept any contrary facts. “The best way to describe the situation is a term from Star Trek,” Tribble

puzzled, Tribble elaborated. “In his presence, reality is malleable. He can convince anyone of practically anything. It wears off when he’s not around, but it makes it

Tribble recalled that he adopted the phrase from the “Menagerie” episodes of Star Trek, “in which the aliens create their own new world through sheer mental

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At first Hertzfeld thought that Tribble was exaggerating, but after two weeks of working with Jobs, he became a keen observer of the phenomenon. “The reality distortion field was a confounding mélange of a charismatic rhetorical style, indomitable will, and eagerness

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There was little that could shield you from the force, Hertzfeld discovered. “Amazingly, the reality distortion field seemed to be effective even if you were acutely aware of it. We would often discuss potential techniques for grounding it, but after a while most of us gave up, accepting it as a force of nature.”

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To some people, calling it a reality distortion field was just a clever way to say that Jobs tended to lie. But it was in fact a more complex form of dissembling. He would assert something—be it a fact about world history or a recounting of who suggested an idea at a meeting—without even considering the truth. It came from willfully defying reality, not only to others but to himself. “He can deceive himself,” said Bill Atkinson. “It allowed him to con people into believing his vision, because he has personally embraced and internalized it.”

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A lot of people distort reality, of course. When Jobs did so, it was often a tactic for accomplishing something. Wozniak, who was as congenitally honest as Jobs was tactical, marveled at how effective it could be. “His reality distortion is when he has an illogical vision

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