Steve Jobs

by Walter Isaacson

“He was an enlightened being who was cruel.”

“What’s the difference between Apple and the Boy Scouts? The Boy Scouts have adult supervision.”

a reporter from Popular Science asked Jobs what type of market research he had done. Jobs responded by scoffing, “Did Alexander Graham Bell do any market research before he invented the telephone?”

“Simplicity is the ultimate sophistication,” Jobs had aimed for the simplicity that comes from conquering complexities, not ignoring them. “It takes a lot of hard work,” he said, “to make something simple, to truly understand the underlying challenges and come up with elegant solutions.”