Steve Jobs

by Walter Isaacson

“He loved doing things right. He even cared about the look of the parts you couldn’t see.”

“I love it when you can bring really great design and simple capability to something that doesn’t cost much,”

“You had to suck up to people to sell real estate, and he wasn’t good at that and it wasn’t in his nature. I admired him for that.”

Robert Noyce and Gordon Moore—to break away to form Fairchild Semiconductor. That company grew to twelve thousand employees, but it fragmented in 1968, when Noyce lost a power struggle to become CEO. He took Gordon Moore and founded a company that they called Integrated Electronics Corporation, which they soon smartly abbreviated to Intel.

“It was as if something in the animal’s body and in its brain had been engineered to work together instantly rather than being learned.”