Steve Jobs

by Walter Isaacson

“People who are serious about software should make their own hardware.”

“Picasso had a saying—‘good artists copy, great artists steal’—and we have always been shameless about stealing great ideas.”

“Great art stretches the taste, it doesn’t follow tastes,”

“The journey is the reward.”

big build, big laugh, and big personality—and occasionally an ego to match.

“I am a reflection of what I do,”

“Neglect is a form of abuse,”

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do.

“Deciding what not to do is as important as deciding what to

For most things in life, the range between best and average is 30% or so.

The older I get, the more I see how much motivations matter. The Zune was crappy because the people at Microsoft don’t really love music or art the way we do. We won because we personally love music. We made the iPod for ourselves, and when you’re doing something for yourself, or your best friend or family, you’re not going to cheese out. If you don’t love something, you’re not going to go the extra mile, work the extra weekend, challenge the status quo as much.