In more collectivistic Asian cultures, where conceit is frowned upon, aren’t people more modest? The answer is yes, most Asians think they’re more modest than others. Research suggests that all people self-enhance, but only on those traits valued by their culture. Whereas Americans tend to think they’re more independent, self-reliant, original, and leader-like than the average American, Asians tend to think they’re more cooperative, self-sacrificing, respectful, and humble than their peers.
