Drive: The Surprising Truth About What Motivates Us

by Daniel H. Pink

The problem with making an extrinsic reward the only destination that matters is that some people will choose the quickest route there, even if it means taking the low road.

if students get a prize for reading three books, many won’t pick up a fourth, let alone embark on a lifetime of reading

Think autonomy, not control.

we have three innate psychological needs—competence, autonomy, and relatedness. When those needs are satisfied, we’re motivated, productive, and happy.