Drive: The Surprising Truth About What Motivates Us
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Read between March 21 - September 26, 2016
21%
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Pay your son to take out the trash—and you’ve pretty much guaranteed the kid will never do it again for free.
21%
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In other words, if we watch how people’s brains respond, promising them monetary rewards and giving them cocaine, nicotine, or amphetamines look disturbingly similar.