The studio head was bragging about the results of a paradigm-shifting experiment in which Epagogix was asked to predict the gross revenues of nine motion pictures just based on their scripts—before the stars or the directors had even been chosen. What made the CEO so excited was that the neural equations had been able to accurately predict the profitability of six out of nine films. On a number of the films, the formula’s revenue prediction was within a few million dollars of the actual gross.