The fact that we spend more time seeing losses than gains while driving in congestion plays perfectly into a well-known psychological theory called “loss aversion.” Any number of experiments have shown that humans register losses more powerfully than gains. Our brains even seem rigged to be more sensitive to loss. In what psychologist Daniel Kahneman has called the “endowment affect,” once people have been given something, they are instantly more hesitant to give it up.
