Mario had been given the name of Dr. James Incandenza’s father’s father, a dour and golf-addicted Green Valley AZ oculist who made a small fortune, just after Jim grew up and fled east, by inventing those quote X-Ray Specs! that don’t work but whose allure for mid-’60s pubescent comic-book readers almost compelled mail-order, then selling the copyrights to New England novelty-industry titan AcméCo, then promptly in mid-putt died, Mario Sr. did, allowing James Incandenza Sr. to retire from a sad third career as the Man From Glad 114 in sandwich-bag commercials during the B.S. 1960s and move
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