4. Long-Term View of Success If you have a philosophy that puts employees first, guests second, community third, suppliers fourth, and investors fifth, you implicitly have a long-term perspective—at least as long as your lease. We create restaurants for the long haul, and we make decisions based on that commitment. Every time I’m faced with a decision that involves an investment of money, I analyze the potential return by asking, “Will this yield today dollars, tomorrow dollars, or never dollars?” Only the third alternative—never dollars—is unattractive to me.
