THE “YES” CRITERIA FOR NEW VENTURES The opportunity fits and enhances our company’s overall strategic goals and objectives. The opportunity represents a chance to create a business venture that is perceived as groundbreaking, trailblazing, and fresh. The timing is right for our company’s capacity to grow with excellence, especially in terms of our having enough key employees who are themselves interested and ready to grow. We believe we have the capacity to be category leaders within whatever niche we are pursuing. We believe our existing businesses will benefit and improve by virtue of or
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