rather than apply a sense of scarcity and uncertainty to Tabla, I applied a sense of abundance. Hand-wringing over low covers and low revenue was getting us nowhere. I truly believed that a sense of abundance would create more business. Though it made little apparent budgetary sense, we began participating in charity fund-raisers and offering gift certificates for dinners at Tabla as auction prizes—far more generously than ever before. It was a very effective way to target our marketing to people who tended to care about our favorite causes, and who also might take an interest in Tabla. If an
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Creating a sense of abundance in times of scarcity and not comprimising on the quality of excellence.
