Ricardo Suranta

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For the past two years in particular, we—and I say “we” because no one person had led the charge—chased the pace of growth by building stores as fast as we could rather than investing in sustainable growth opportunities.
Ricardo Suranta
Ah, the mistakes everyone do when they're looking for quick gains. I afraid this also applies to other industries as well.
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Onward: How Starbucks Fought for Its Life without Losing Its Soul
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