Professional networking is very similar to personal friending. You have to believe that people will be open to your advances. We psych ourselves out of approaching a potential BFF or emailing a role model because it seems far-fetched that they’d want to be friends or network with us in return. But, as has always been the case this year, people are happy to make new connections. More often than not only good can come of it and, at least in the case of networking, writing an email doesn’t take much time or energy.
