In the Plex: How Google Thinks, Works, and Shapes Our Lives
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Read between February 21 - March 11, 2020
46%
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the piece in the 700-megahertz range, to open the airwaves to different device makers and software developers.
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Keyhole
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Knol project
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Brin and Page were also motivated by a fuzzy sense of eco-activism.
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Jawed Karim, a twenty-five-year-old engineer at PayPal, began thinking about web video from the bottom up.
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Sequoia (Mike Moritz’s venture capital firm)—a
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Sheryl Sandberg, who had built up the AdWords organization, left to become the chief operating officer at Facebook.
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“cognitive heuristics.”
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CEO of Universal Music Group, Doug Morris.
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Chinese Firewall
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Falun Gong
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IBM and the Holocaust,
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What they stole was apparently so critical that Google never revealed its nature.
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The Audacity of Hope.
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One of the big ideas of Google was that if you gave engineers the freedom to dream big and the power to do it—if you built the whole operation around their mind-set and made it clear that they were in charge—the impossible could be accomplished.
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Andy Grove’s “Objectives and Key Results”
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the ad network Double-Click, the leading company in helping advertisers and agencies decide which websites would be the most effective hosts for the display ads they placed.
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a “cookie” (a small piece of code that identified visitors to websites) that enabled a website to access the user’s browsing history and other information, thus allowing relevant ads to be chosen at the instant someone arrived at a web page.
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The question was, would Google aggregate that data to track the complete activity of Internet users? The answer was yes.
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the web’s most powerful tracking tool.
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book’s importance by seeing how often a book was referred to by other sources and then determining the importance of those sources.
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the future of books was online.
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Bodleian Library
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a wildly ambitious leader with a quasi-religious trust in engineering.
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Bill Gates’s legendary 1995 “Internet Sea Change” missive to his minions at Microsoft.
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“People are really afraid of failure on things, and so it’s hard for them to do ambitious stuff. And also, they don’t realize the power of technological solutions to things, especially computers.”
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