In the Plex: How Google Thinks, Works, and Shapes Our Lives

by Steven Levy

Ted Nelson,

Gerard Salton, who had come to America, got a PhD at Harvard, and moved to Cornell University, where he cofounded its computer science department.

named Bill Gross.

When you run a program faster by an order of magnitude, you haven’t made something better—you’ve made something new.

Krishna Bharat,

In 2009 Google secured a federal license to engage in the electrical power transactions that were limited only to energy companies.