Next up, you could compare your drug against a useless control. Many people would argue, for example, that you should never compare your drug against placebo, because it proves nothing of clinical value: in the real world, nobody cares if your drug is better than a sugar pill; they only care if it is better than the best currently available treatment. But you’ve already spent hundreds of millions of dollars bringing your drug to market, so stuff that: do lots of placebo-controlled trials and make a big fuss about them, because they practically guarantee some positive data.
