Rational Thought Next to Resistance, rational thought is the artist or entrepreneur’s worst enemy. Bad things happen when we employ rational thought, because rational thought comes from the ego. Instead, we want to work from the Self, that is, from instinct and intuition, from the unconscious. Homer began both The Iliad and The Odyssey with a prayer to the Muse. The Greeks’ greatest poet understood that genius did not reside within his fallible, mortal self—but came to him instead from some source that he could neither command nor control, only invoke.
