Online life promises us much the same—we can be one thing and then another or one thing and at the same time another. “Taking on various identities in varying circumstances is sanctioned by this new movement, for it exemplifies the death of belief in the unitary self, the hard ego, the irreducible center of personal identity. Identity is not fixed, but fluid; not singular, but multiple; not prescribed, but protean; not defined, but diffused.”10 What we are in virtual worlds is just an expression of what we believe culturally.