Gene Ishchuk

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Superior investors know—and buy—when the price of something is lower than it should be. And the price of an investment can be lower than it should be only when most people don’t see its merit. Yogi Berra is famous for having said, “Nobody goes to that restaurant anymore; it’s too crowded.” It’s just as nonsensical to say, “Everyone realizes that investment’s a bargain.” If everyone realizes it, they’ll buy, in which case the price will no longer be low. . . . Large amounts of money aren’t made by buying what everybody likes. They’re made by buying what everybody underestimates....
The Most Important Thing: Uncommon Sense for the Thoughtful Investor (Columbia Business School Publishing)
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