As I have watched the interest in nutrient supplements explode over the past twenty to thirty years, it has become abundantly clear why such a huge nutrient supplement industry has emerged. Huge profits are an excellent incentive, and new government regulations have paved the way for an expanded market. Furthermore, consumers want to continue eating their customary foods, and popping a few supplements makes people feel better about the potentially adverse health effects caused by their diet. Embracing supplements means the media can tell people what they want to hear and doctors have something
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