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Andrej Perc
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HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter), by Michael E. Porter

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serving few needs of many customers (Jiffy Lube provides only auto lubricants) • serving broad needs of few customers (Bessemer Trust targets only very high-wealth clients) • serving broad needs of many customers in a narrow market
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HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)
HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)
by Michael E. Porter
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