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HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter), by Michael E. Porter

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A BHAG should not be a sure bet—it will have perhaps only a 50% to 70% probability of success—but the organization must believe that it can reach the goal anyway.
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HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)
HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)
by Michael E. Porter
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