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HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter), by Michael E. Porter

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Second-order fit occurs when activities are reinforcing. Neutrogena, for example, markets to upscale hotels eager to offer their guests a soap recommended by dermatologists.
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HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)
HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)
by Michael E. Porter
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