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HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter), by Michael E. Porter

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A second basis for positioning is that of serving most or all the needs of a particular group of customers. I call this needs-based positioning, which comes closer to traditional thinking about targeting a segment of customers.
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HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)
HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)
by Michael E. Porter
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