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Once you are clear about the core ideology, you should feel free to change absolutely anything that is not part of it. From then on, whenever someone says something should not change because “it’s part of our culture” or “we’ve always done it that way” or any such excuse, mention this simple rule: If it’s not core, it’s up for change.
HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)
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