The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom

by Jonathan Haidt

Proving that people are selfish, or that they’ll sometimes cheat when they know they won’t be caught, seems like a good way to get an article into the Journal of Incredibly Obvious Results. What’s not so obvious is that, in nearly all these studies, people don’t think they are doing anything wrong. It’s the same in real life. From the person who cuts you off on the highway all the way to the Nazis who ran the concentration camps, most people think they are good people and that their actions are motivated by good reasons. Machiavellian tit for tat requires devotion to appearances, including protestations of one’s virtue even when one chooses vice. And such protestations are most effective when the person making them really believes them. As Robert Wright put it in his masterful book The Moral Animal, “Human beings are a species splendid in their array of moral equipment, tragic in their propensity to misuse it, and pathetic in their constitutional ignorance of the misuse.”